How to Write a Perfect YouTube Channel Description (Do THIS!)
How do you write the perfect YouTube channel description?
Tip #1: Mission Statement
The first step on how to write the perfect YouTube channel description is to have your mission statement and also your keywords in the first 125 characters. When you search for nutrition channels, for example, make sure that you write what you DO in the first 125 characters, because that’s what makes people click. Because if you tell people what you do and what you can do for them, people click on it because they see what’s in it for them.
Because if you don’t share your mission statement… how do you want people to follow you? If they don’t know where you’re going to take them? And also include your most important keywords for your channel. You should include those important keywords as well in your channel description, because then YouTube knows how to categorize you and your channel.
Tip #2: Include your Lead Magnet
The second tip I’ve got for you write the perfect YouTube channel description is to link to your lead magnets and also to your offers.
I coach people to get leads for their business, using YouTube. And you do probably something different. But the chances that people pay you thousands of dollars when they’ve just seen you on YouTube is just nihil.
That’s why you need a lead magnet. A lead magnet is something free in return for an email address. Think of a free checklist, a free PDF, or a free challenge. Because when you have a relationship with people, people are more likely to buy from you.
Tip #3: Add Keywords
The third tip on how to write the perfect YouTube channel description is to add highly relevant keywords. Your videos have tags, but also your channel has tags. Fill it out to give the YouTube algorithm more context about what your channel stands for and how it can categorize you. If you confuse, you lose. So don’t confuse YouTube algorithm.
Tip #4: Add your Upload Schedule
The fourth tip on how to write the perfect YouTube channel description is to add your upload schedule.
Because people love consistency. They want to know what they can expect from you and your channel and when you upload videos. Can you imagine watching game of Thrones without knowing if another episode comes out?
There is one more tip that I got for you to squeeze everything out of your YouTube channel description.
Tip #5: Add your socials
The fifth tip on how to write the perfect YouTube channel description is to add your socials. Your network is tied to your net worth. Build up your network and ask people to follow you on different platforms, like Instagram for example.